伊万尼克说的可不是体育锻炼，而是他在完成通用汽车 “复兴大业”中的主要任务。
Ewanick isn't talking about exercise, but his primary task at a resurgent GM (GM).
伊万尼克先生坦诚他的预算已经持平，并且会停留在相同水平，几个百分点上下的调整，直到2010年。
Mr. Ewanick admitted his budgets have been flat and will stay that way in 2010, give or take a few percentage points.
在最近的访谈中，伊万·尼克先生说到担保计划从概念到播放广告一共用了37天时间。
In a recent interview, Mr. Ewanick said the Assurance program came together in 37 days from concept to ads on the air.
而在通用汽车，伊万·尼克与团队共同制定了雪佛兰和其他品牌的“品牌手册”，为广告商阐明了品牌的特质与属性。
At GM, Ewanick and team have created "brand books" for Chevrolet and the others, describing for advertisers the qualities and attributes represented by the brand.
举例说，伊万·尼克将雪佛兰的目标客户群描述为“平凡的英雄”，这个概念在全球市场上略经调整后就可以推而广之。
Chevrolet, for example, is meant to appeal to what Ewanick describes as everyday heroes, a notion that can be adjusted in the respective worldwide markets where Chevrolet is sold.
“我们喜欢乔尔[伊万·尼克]打造的品牌形象，这在最近的汽车行业是弥足珍贵的，”圣菲利普先生说。
"We love the brand voice that Joel [Ewanick] has achieved, and that's rare in automotive these days," said Mr. Sanfilippo.
伊万·尼克必须小心谨慎，避免连军事战略家也常犯的经典错误：好高骛远，马失前蹄。
Ewanick must take care to avoid the classic mistake of many military strategists, fighting the last war instead of the current one.
通用汽车的市场部总监乔尔·伊万·尼克将别克定位于豪华车系，可谓明智之举。
GM marketing boss Joel Ewanick's move to market Buick as a luxury brand looks brilliant.
伊万·尼克所说的是1983年8月22日的《财富》杂志封面(如图)，这幅图片曾像梦魇一般困扰着几代通用汽车高管。
Ewanick is referring to the August 22, 1983 cover of Fortune magazine (above, right) which has haunted generations of GM executives.
伊万·尼克因其一丝不苟的执行力和跳跃性思维而名声卓著。
Ewanick built his reputation on meticulous execution and unconventional thinking.
伊万·尼克负责现代汽车公司营销与广告业务期间，古德拜公司便是现代公司的广告代理，他与古德拜公司合伙人杰夫·古德拜保持长期的合作关系。
Goodby was Hyundai's AD agency when Ewanick led its marketing and advertising, and Ewanick has a longtime relationship with agency partner Jeff Goodby.
伊万·尼克称之为“侧翼战略”，用以区分购买豪华型轿车的顾客群。
Ewanick calls it a "flanking" strategy that differentiates luxury buyers.
伊万·尼克称之为“侧翼战略”，用以区分购买豪华型轿车的顾客群。
Ewanick calls it a "flanking" strategy that differentiates luxury buyers.
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