本文试图建立我国大型医药企业营销道德的价值取向模型。
This thesis is trying to construct the value-oriented model of marketing morals of large medicine enterprises.
最后，根据研究结论提出了促进企业营销道德建设的建议措施。
At last, according to the previous study it makes a number of proposed measures which would promote enterprise's marketing ethics construction.
他们相辅相成，共同组成了我国大型医药企业营销道德建设的主要内容。
They are interplayed and are all important parts of the marketing moral construction of the large medicine enterprises in our country.
借鉴西方的经验，从外部环境、内部环境两方面提出改善企业营销道德的路径和措施。
Taking western experience as reference, put forward approaches and measures on external and internal environment to improve enterprise-marketing ethics.
我国大型医药企业营销道德评价是我国大型医药企业营销道德激励约束机制实施的依据。
The value-oriented mode is the base and premise of marketing moral construction, the moral evaluation is the resource of the stimulation and restriction mechanism.
企业营销道德风险是一种复杂的社会经济现象，对其形成机理的研究是有效控制企业脆弱性的基础。
Enterprise marketing moral hazard is a complex socioeconomic phenomenon; the study of its formation mechanism is the basis of effectively controlling enterprise vulnerability.
由于医药企业商品独具的特殊性，我国医药企业营销道德建设始终受到全社会的关注，加强医药企业营销道德建设显得非常重要。
The peculiarity of products produced by medical enterprises causes special attention to its marketing ethical construction, thus it is very important to strengthen its construction.
营销道德是调整企业与所有利益相关者之间关系的行为规范的总和。
Sales morality is the summation of regularities adjusting the relationships between the enterprises and their interest-related parties.
企业培育消费者忠诚的前提是必须加强营销道德建设，为消费者创造并传递有价值的产品或服务，而不仅仅是营销手段的应用。
The prerequisite for the consumer loyalty cultivated by enterprises is creating and delivering valuable products and services for the consumers, rather than using marketing techniques.
方法：参考国内外文献并结合我国医药企业的营销道德现状进行分析。
METHODS: Analysis was based on the domestic and foreign documents, and combined with the actual situations of marketing morals of pharmaceutical enterprises in China.
借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。
With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.
人员推销作为企业营销组合中促销的重要方式之一，面临着社会因素、环境因素以及顾客提出的大量道德问题，因而备受人们的关注。
Personal selling as an important business promotional marketing mix, faced with social factors, environmental factors and a large number of ethical issues raised by customers, so much attention.
并通过案例分析，为其他企业实施SA8000标准提供参考，找出企业在面对SA8000标准时存在的问题和解决方案，使其在国际贸易中从社会道德营销中获益。
And, this actual case can provide a reference for other companies to find and fix their problems when they face SA8000 and gain profit from social morality marketing.
并通过案例分析，为其他企业实施SA8000标准提供参考，找出企业在面对SA8000标准时存在的问题和解决方案，使其在国际贸易中从社会道德营销中获益。
And, this actual case can provide a reference for other companies to find and fix their problems when they face SA8000 and gain profit from social morality marketing.
应用推荐