分销渠道是企业营销组合四大因素之一，而中间商是分销渠道上最重要的链接。
Retail Channel is one of the four factors of enterprises' marketing mix, and mid-businessman is the most important chain connection.
人员推销作为企业营销组合中促销的重要方式之一，面临着社会因素、环境因素以及顾客提出的大量道德问题，因而备受人们的关注。
Personal selling as an important business promotional marketing mix, faced with social factors, environmental factors and a large number of ethical issues raised by customers, so much attention.
产品是营销组合中第一个和最重要的要素，是企业增强市场竞争力的重要组成部分。
Product is the first and the most important element of marketing combination, and plays an important part in enhancing the enterprise 's capability of market competition.
在煤炭市场营销活动中，企业逐渐发现，许多经过精心策划的市场营销组合计划在实施过程中困难重重，难以达到预期目标。
In coal marketing operations, enterprises gradually find out it is very difficult to realize many elaborately planned marketing schemes and hard to reach the target expected.
本文主要是研究营销组合理论在中小零售企业的系统运用问题，属于应用研究。
This article is to examine the marketing combination theory of small and medium-sized retail enterprises in the application of the system, which applied research.
本文的主要目标是致力于把先进的营销组合策略理论更合理、更系统的运用到中小零售企业里面去。
The main objective of this paper is dedicated to the marketing combination strategy of advanced theory more reasonable and more systematic use of it to small and medium-sized retail enterprises.
科学和恰当的营销组合策略是煤炭企业满足顾客需求，实现自身目标的关键。
Scientific and proper marketing mix strategy is the key for the coal enterprises to meet customer's satisfaction and achieve their goals.
在企业营销中对销售产品信息运用关联规则，发现了具有强关联性的数据后，便可以这些数据为基础完成对企业产品的组合销售。
We may discover strongly related data in product information that we get after selling in marketing by association rules and make product association.
企业通过怎样的营销战略组合来体现企业的战略观念，形成企业的竞争优势。
Through what Marketing Strategy Combination can the enterprise express it's concept and then achieves it's competitive advantage?
第三部分企业的营销组合策略。
The third part includes the strategy of marketing mix of the enterprise.
这些结论对企业的品牌管理以及营销组合的设计有一定的参考价值。
These conclusions on the enterprise's brand management and the design of marketing mix some reference value.
营销组合作为市场营销的重要组成部分，同时又是企业直接在市场中的战术实施环节，自然更是受到企业的关注和青睐。
Marketing combination, as an important part of marketing and the tactical implementary step of enterprises' direct operation in market, certainly draws considerable concerns and favors.
不同类型的全球企业不仅在战略重点上有着显著的不同，而且有着不同的市场定位和营销组合实施。
Different global business has not only different strategic emphasis but also different market orientation and marketing portfolio.
企业必须构建体验营销管理模式和体验营销组合内容，以实施体验营销。
To carry out experiencing marketing, enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.
消费者的口碑价值正日益受到企业的重视，有学者提出将口碑营销作为一种新的营销组合。
The value of word of mouth (WOM) is increasingly recognized by firms, and some scholars have proposed it as a new marketing mix.
为了实施体验营销，企业必须建构起企业营销管理的模式，并研发出适合企业的营销组合。
To carry out experiencing marketing , enterprises must set up the mode of experiencing marking management and work out the contents of experiencing marketing combination.
本文提出像SG公司这样的连锁商业企业，其网络营销策略组合的构成内容应该随着企业各阶段营销目标不同而不同。
The article also put forward that in the chain commercial company like SG, the core of market form in thee-marketing process is different because of the different goals in every period.
基于这些新特征，在营销战略和营销策略层次提出具体的对策建议以帮助企业更好地制定营销组合。
Based on the new characteristics we propose Suggestions from tactics and strategy to help enterprise to formulate effective marketing mix.
通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。
How to design relation marketing mix is deeply analyzed. This paper advances the measures of relation marketing mix design based on customer direction.
通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。
How to design relation marketing mix is deeply analyzed. This paper advances the measures of relation marketing mix design based on customer direction.
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