文章的重点是研究在企业里如何能有效的管理营销成本。
How is the article's key point the research in the enterprise can the effective management marketing cost.
因此，加强复杂环境下企业营销风险管理研究具有重大的现实意义。
Therefore, strengthens under the complex environment the enterprise marketing risk management research to have the significant practical significance.
对团队激励方式的选择逐渐成为管理实践的一个突出问题，但是关于企业营销团队激励问题的研究并不多见。
The selection of team incentive modes has gradually become a crucial issue of management practice, but research on incentive problems of enterprise marketing team is actually rare.
本文尝试就国外中小型企业如何在中国地区开发与管理营销渠道这一主题进行深入研究。
This paper will try researching the topic deeply on small medium foreign enterprises' exploring and administering marketing channels in China.
建立企业营销信息系统的方式可以是二手资料收集、委托外部市场研究公司收集、整理企业内部管理档案、在与顾客交易时建立顾客数据库等。
But, secondary data, survey by an outside marketing research firm, mining of company's internal recording, and building customer's database in the trade process are widely used methods.
对此，笔者运用企业战略管理、营销管理等方面的理论，利用已有的工作经历，提出了采用环境分析法（SWOT分析法），研究三航院竞争策略的设想。
So the author uses the method of environment analysis (SWOT) to make competitive strategies for THEIDI based on the theory of enterprise strategy management and marketing.
本文研究的结果对公司的营销管理有直接的指导作用，研究的思路与方法也对企业的营销战略有着重要意义，并对同行业的企业市场营销战略的研究具有一定的参考价值。
The paper's outcome, research way and structure are very helpful to this group's strategy and marketing management, also, can provide reference value to some enterprises in the same fields.
本文的研究成果不仅对ABC塔机公司，而且对我国其它建筑机械企业运用现代市场营销管理都有一定的参考价值。
This article can be used as reference for formulating marketing strategy for ABC company as well as guidelines for other Chinese building equipment industry.
本论文以研究饭店企业如何建立营销管理系统为中心任务，具体分三个步骤进行阐述和论证。
Regarding how-to-construct the marketing management system in hotel industry as the main objective, the paper would talk it over in three parts.
本文研究涉及到的一些营销策略对同行小家电企业甚至其他行业中小型企业的公司经营管理和市场营销工作具有一定的借鉴意义。
Some marketing strategies mix involved in the text can be used for reference to the same industry companies or some middle and small enterprises of other industries.
加强对营销风险形成管理研究，并进行预警控制，对提高我国企业营销管理水平，防范营销风险具有现实意义。
Enhance the formation of marketing risk management research and early warning control on the Improvement of enterprise marketing management, marketing, risk prevention is of practical significance.
其次，研究了营销策略与供应链管理模式的关系，根据不同的市场营销策略来匹配相应的供应链运作模式，提高企业的市场竞争力。
Then, it studies the relationship between market strategy and SCM, establishing the market-oriented SCM model to increase the ability of competition.
本文运用市场营销管理理论，通过一连串的企业家具产品营销活动，展开意莱德家具产品营销策略的研究。
Based a series furniture product marketing program, the author use the modern theory of marketing management, conducted the marketing strategy study of ELADE product.
本文从供应管理、生产管理、营销管理、经营决策管理、企业整体协调等五个方面系统研究了我国企业降低超量库存的策略与方法。
At present, the research on the cities'water supplying management and automatic information engineering is far from mature, which is what we focus in the thesis.
以上都为我国的大型钢铁企业的营销管理的理论研究和实践提供借鉴。
Due to author limit energy and at beginning stage of marketing research in Chinese steel industry.
以上都为我国的大型钢铁企业的营销管理的理论研究和实践提供借鉴。
Due to author limit energy and at beginning stage of marketing research in Chinese steel industry.
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