了解消费者偏好是企业营销活动的基础性工作。
Understanding consumer preference is basal work of market activity in enterprises.
企业营销活动的一个重要方面就是进行市场调查。
One important part of enterprise marketing activities is to make a marketing research.
营销理念是企业营销活动的指导思想和价值取向。
Marketing conception is the guideline and value orientation of marketing activities of enterprises.
市场营销理念正确与否，直接关系到企业营销活动的质量及其成效。
Marketing idea is correct or not directly related to the quality and achievements of enterprise marketing activities.
摘要：营销理念是企业营销活动的指导思想，是有效实现市场营销功能的基本条件。
Abstract: : marketing concept is the guiding ideology of the marketing activities of enterprises, and is the basic condition for the effective implementation of the functions of marketing.
网络营销使企业营销活动正走向一对一式市场营销，这将改变所有企业的经营方式。
The online marketing causes enterprises' marketing activities to be the model of one against one. This model will change the current operating pattern of all enterprises.
预警指标作为企业营销活动信息的载体，是企业营销预警系统有效运作的基础和关键。
The early-warning index as the carrier of enterprise's marketing activity information is the foundation and key to operate early-warning system of enterprise's marketing effectively.
一种全新的营销方式——网络营销开始兴起，并将逐渐取代传统营销模式，成为新经济下企业营销活动的主流。
A brand new marketing pattern, e-marketing, rises and begins to replace traditional marketing as the mainstream of marketing in new economy.
报告第五部分对abb商务网站的营销功能和效果进行了介绍，进一步证实：网络营销已经成为企业营销活动的主渠道和主窗口。
And the fifth part introduces main functions of ABB global website and their effects. It substantiates that cyber marketing has become one of the prime ways among all of corporate marketing tools.
在营销运作过程中出现的各种各样的问题，只有及时诊断，提出改进的措施与对策，才能确保企业营销活动以及经营活动的正常进行。
Only by immediately diagnosing all kinds of problems and putting forward the measures of improvement can we secure the operating of marketing and selling.
有太多企业仅仅把营销计划视作选择合适时段和场合购买媒介投放的一种活动。
Too many companies view marketing plans as little more than an exercise in where and when to buy media placement.
互联网广告的趋势之三：整合线上线下活动到企业的营销销售战略。
Integration of online and offline activities into the marketing and sales strategy.
2008年到2009年期间，企业在进行营销活动时，一定要牢记下面的八条准则。
Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009.
小型企业可以进行成功的低预算公益营销活动，但是要增大成功的几率是要耗费可观的时间和努力的。
A low budget cause campaign can be successful for small businesses, but it takes considerable time and effort to increase the odds.
这些酒店企业更应该集中建设和提升他们的手机网站，并通过手机营销活动进行推广。
These hotel companies are better off focusing on building and enhancing their mobile websites and promoting the mobile site via mobile marketing initiatives.
新创企业的市场营销人员要能完成所有领域的工作 ——他们编写预案，做市场推介，和媒体接洽，收集竞争情报，管理市场推介活动。
Startup marketing folks have done it all – they write, do lead gen, talk to the press, do competitive intelligence and manage leadgen programs.
因此，企业需要通过量化的评估手段来衡量每次营销活动的效果，并建立持继的市场策略评价及优化机制。
Therefore, the enterprise needs to weigh each marketing activities through the quantitative evaluation methods, and establish the following marketing strategy evaluation and optimization mechanism.
顾客满意既是营销的核心，也是现代企业活动的基本准则。
Customer satisfaction is not only the core of marketing but also the basic criteria of modern business activities.
DaySoft ware的产品旨在帮助营销企业创建针对特定地区与语言的微型站点，借此对营销活动提供支持。
Day Software sells tools targeted to helping marketing organizations create micro websites for specific regions and languages to support marketing campaigns.
品牌是企业和产品的象征和代表，品牌在企业的营销活动中发挥着重要作用。
Brand enterprises and products is the symbol and representative of the brand marketing activities of enterprises play an important role.
同时，也为国内干式变压器企业的市场营销活动提供有益的探索。
Meanwhile, offer helpful exploration for the marketing activities of enterprises of dry type transformer trade at home too.
因为这些人都是“慕名而来”，是基于企业声誉和其他营销活动的效果的。
Because these people are to be attracted, be the effect that is based on company reputation and other sale activity.
在煤炭市场营销活动中，企业逐渐发现，许多经过精心策划的市场营销组合计划在实施过程中困难重重，难以达到预期目标。
In coal marketing operations, enterprises gradually find out it is very difficult to realize many elaborately planned marketing schemes and hard to reach the target expected.
即消费者的需求是企业任何营销活动的起点。
Namely, consumer demands are the starting point of any marketing activity of a firm.
通过市场细分，可以反映出不同消费者需求的差异性和类似性，从而为企业在市场营销活动过程中认识市场、选择目标顾客提供依据。
It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity.
在企业的经营活动中，企业家的作用和营销观念的价值越来越引起了经营者的重视。
In the course of an enterprises management, the role that the enterpriser plays and the value of marketing sense attract more and more attention from the manager.
加强运输市场信息的研究，可以帮助铁路运输企业在客运市场营销活动中作出正确的决策。
Strengthening the study on transport market information can be helpful for railway transport enterprises to make accurate decision in their marketing activities.
希望对国内企业的营销渠道风险管理控制活动起到借鉴和参考作用。
These two systems can be used for reference of risk control activities of marketing channel.
希望对国内企业的营销渠道风险管理控制活动起到借鉴和参考作用。
These two systems can be used for reference of risk control activities of marketing channel.
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