文化营销实质是通过企业营销文化力的渗透与作用，引导或影响消费行为。
The cultural marketing essence is through the enterprise marketing culture guide or influence consumer behavior.
企业营销文化是贯穿于整个营销活动过程中的一系列文化理念、指导思想以及与营销理念相适应的规范制度等的总称。
The culture of enterprise sales that runs through the whole course of sales includes a system of culture ideology, guiding ideology and the standard system suitable to sales ideology.
英特尔首席营销官黛博拉•康拉德援引英特尔积极的企业文化，称：“过去，马宏升是定调子的人。”
Citing Intel's aggressive culture, chief marketing officer Deborah Conrad says, "Sean would be the guy setting the pace."
目前，集团核心企业包括北京五洲女子医院等，主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
企业在开展国际营销时，常常会面对文化冲突的问题。
Cultural conflict is often occurred in the practice of international marketing.
互惠性文化战略通过对内部营销的促进和员工忠诚度的培育，最终，增强了旅游企业的核心能力。
It may ultimately enhance the core competence of our tourism enterprise for reciprocal culture strategy to promote internal marketing and foster staff loyalty.
知识经济时代的到来给社会经济文化带来巨大的影响，我国企业的市场营销环境也随之发生了新的变化。
The coming of knowledge economy will have an enormous effect on society, economy and culture. Accordingly great changes have taken place in the marketing circumstances of Chinese enterprises.
资源、知识、技术、管理、营销、生产以及企业文化等要素对核心能力有重要影响。
Elements, like resource, knowledge, technology, management, marketing and an enterprise's own culture, can have great effect on the core power.
人们历来只是把文化作为企业在经营中所面临的，构成客观环境的不可控因素之一来考察营销活动。
Culture, has long been considered as one of the uncontrollable elements composing objective circumstance encountered with business management.
九是优化机制，企业的品牌、文化、营销、研发、人才五大体系；
Ninth, optimize various mechanisms in the enterprise, i. e. the systems of brand, culture, marketing, R&D, and human resources.
文章还着重强调了东方的企业文化对实施交叉营销模式的影响。
The paper also stress on the influence of east orientation corporate culture to the cross-selling marketing model.
本文通过分析民族文化差异，为日用陶瓷企业实施国际文化营销提供一些建议。
Some advices about how to implement cultural market strategy for table ware enterprises were given in this article through the analysis of national culture difference.
文章在介绍了后现代主义思想并分析其对消费文化的影响的基础上，提出了新世纪企业应采取的新营销战略。
This article firstly introduced the thought, and then analyzed its influence to expense culture. At last, it proposed new marketing strategy which should be applied by enterprises in the new century.
真诚提供附加利益是发挥企业文化营销功能的保障。
Providing added value is helpful to exploit marketing function of enterprise culture.
重点对如何保证有效实施该战略，在公司市场营销、企业文化建设、客户管理等方面提出了一些具体实施策略的建议。
Focus on How to ensure the effective implementation of the strategy, the company marketing, enterprise culture, customer management, made some concrete implementation strategy recommendations.
在开展国际服务营销活动的过程中，企业面临的主要障碍是来自不同国家的文化差异。
During the progress of international services marketing, the great obstacle enterprises encountered is the different cultures of different countries.
通过对这一模式的建构，可以为企业跨文化营销运作提供思路和方法，避免企业在跨文化营销中多走弯路。
Building and constructing this mode can offer thinking and methods for enterprises ' cross-cultural marketing and operating, prevent enterprises from taking more detours in cross-cultural marketing.
几乎所有成功的企业都很重视文化的竞争力。文化对营销的作用主要体现在企业文化、品牌文化、产品文化三个方面。
Almost all successful enterprises pay great attention to cultural competitive power, which includes enterprises culture, brand culture and product culture.
本文从整合营销传播的角度探讨了海尔集团广告营销策略与企业文化策略整合的新境界。
This paper discusses a new state of integrated advertisement marketing and corporation culture strategy of Haier Group according to Integrated Marketing communications.
然而，目标市场文化理念的迥异，使许多企业的跨文化营销都面临着很大的文化困境。
However, the huge cultural ideas differences between target markets, lead to great difficulties faced by cross-cultural marketing of many multinational companies.
公司目前市场营销、人力资源、技术创新、企业文化建设、企业核心竞争力的分析等。
Company at present market marketing, human resources, technical innovation, enterprise culture construction, enterprise core competitive power analysis and so on.
最后两章，针对中国企业在海外市场上进行跨文化营销所遇到的困难，提出了相应的文化整合措施，并指出了今后的研究方向。
The last two chapters analyze the difficulties faced by Chinese enterprises in cross-cultural marketing overseas and corresponding measures, point out the direction of future research.
本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
The article analyzes such culture business by product culture, brand culture and enterprise culture.
商业项目的员工培训与企业文化建设：员工管理规范制度，营销人员销售技巧，企业文化发扬与建设，团队精神的培养。
H, Staff Training and Company Culture Construction: staff management, sales skills, company culture building and promoting, team work building.
通过建立合适的营销、人力资源管理和企业文化及组织结构等方面措施来实施企业战略。
Through the establishment of right marketing, human resource management, enterprise culture, organization structure and etc, enterprise strategy is carried into execution.
最后，本文对丝爽公司的企业文化的塑造、营销队伍建设以及营销管理与控制提出了实施措施和建议。
Finally, the article makes the measures and suggestion about the figure of culture in corporation, the marketing groups building and the marketing management and control.
文化营销是有意识地通过发现、甄别、培养或创造企业核心价值观念来达成企业经营目标的一种新型营销方式。
Cultural marketing is a new type of marketing which aims to achieve the enterprise's management goal by discovering, selection, cultivation or creating the enterprise's key values.
文化营销是有意识地通过发现、甄别、培养或创造企业核心价值观念来达成企业经营目标的一种新型营销方式。
Cultural marketing is a new type of marketing which aims to achieve the enterprise's management goal by discovering, selection, cultivation or creating the enterprise's key values.
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