企业文化作为一种重要知识资本，在创造企业效益方面，具有重要的功能。
The corporate culture is a kind of important knowledge capital, in the aspects of creating the business enterprise performance, having the important function.
第一章介绍企业文化的概念、功能与特征。
The first chapter introduces idea, function and character of enterprise culture.
导向功能是企业文化的重要功能之一。
Oriented function is one of main functions of company culture.
企业文化的激励功能是实现经济价值的重要途径，因此在加强企业文化建设中要设定合理的激励模式和机制。
Its inspiring function was the key way to realize economic value, so during the course of strengthen corporation culture buildin.
真诚提供附加利益是发挥企业文化营销功能的保障。
Providing added value is helpful to exploit marketing function of enterprise culture.
病态企业文化并非某种特定类型的企业文化，而是泛指企业文化处于一种不健康的特殊状态，其本质特征是正常功能受损。
Unhealthy corporate culture, whose essential characteristic is functional decrease is not refer to some special corporate culture, but indicate the dangerous situation of corporate culture.
企业文化具有导向、凝聚、激励、约束、教化、维系、规范和辐射功能。
Corporate culture has the functions of guidance, cohesion, motivation, restriction, education, maintenance, normalization and radiation.
论文简要评述了企业文化的定义和功能，以及企业文化的主要研究及成果。
The thesis briefly commentates the definition and function of enterprise culture as well as the main research and result of enterprise culture.
在第二部分里，论文详细的分析了企业文化的三大积极功能：协调功能、凝聚功能和激励功能。
In the second part, the paper illustrates the three positive functions of corporate cultures: coordination, unity and incentive.
企业文化对企业员工具有激励功能。
Corporate culture has the stimulation function on employees.
本论文分为三大部分：第一部分介绍了企业文化的起源和现状，以及企业文化的体系、功能和价值；
The thesis consists of 3 parts: The first part introduces the origin, actuality, as well as the system, function and value of the corporate culture;
努力满足客户需求是发挥企业文化营销功能的归宿；
Unique originality is the base. Satisfying demands of customers is the target.
努力满足客户需求是发挥企业文化营销功能的归宿；
Unique originality is the base. Satisfying demands of customers is the target.
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