从体验营销的角度，阐述了珠宝体验营销对珠宝企业形象战略的影响。
From the point of view of experiential marketing, the interactive relationship between the corporate image and experiential marketing is theoretically studied.
一些有远见的中国企业家已开始关注和运用CIS即现代企业形象战略。
Some of the Chinese foresighted enterprisers begin to care and use the strategy of CIS.
一些有远见的中国企业家已开始关注和运用CIS即现代企业形象战略。
Some of the Chinese foresighted enterprisers begin to care and use the strategy of CIS (Corporate Identity System).
目的为当前我国企业实施企业形象战略(CIS)提供有针对性的决策咨询和建议。
Aim Based on a research about the strategy of CIS (corporate identity system), to give a series of purposeful analyses and Suggestions.
结果分析了企业形象战略的重要意义，提出了实施企业形象战略的具体措施与途径。
Results The great significance of the CIS was analyzed, and the CIS presenting measures for an enterprise to achieve its goal was proposed.
意为企业形象战略或企业形象识别系统。高校出版社欲摆脱困境与迎接挑战，就必须导入CIS战略。
CIS means Corporate Identity Strategy, publishing press in higher education institutions must use CIS in order to overcome difficulty and deal with challenge.
企业应将电子商务提高到战略位置上来，真正发挥电子商务的作用：宣传产品、销售产品、售后服务、企业形象的宣传前沿。
E-commerce companies should be increased to strategic position, truly play the role of e-commerce: promotional products, marketing products, service, corporate image propaganda front.
商标，标志作为企业CIS战略的最主要部分，在企业形象传递过程中，是应用最广泛、出现频率最高，同时也是最关键的元素。
Trademarks, as signs CIS strategic enterprises the main part of the corporate image transfer process is the use of the most extensive and highest frequency, but also the most crucial element.
而品牌管理能够提高企业的市场竞争力、提高产品质量和企业形象，是企业进行经营时的必要管理战略。
Brand management can improve the market competitiveness of enterprises, and improve their product quality and corporate image, which is the necessary management strategy in enterprises 'operation.
通过借鉴和导入在塑造企业形象方面卓见成效的CI战略，塑造出完整、独特、真实、生动的图书馆形象。
Through introducing CI Strategy which has produced marked effect in modelling business images, create integrated, unique, truely and vital library images.
企业形象识别系统；CI战略；企业理念；企业文化；视觉形象。
Company image system; CI strategy; Company idea; Company culture; Vision impression.
CI战略是形象的战略，从品牌形象到企业形象乃至国家形象，是一种整体形象的拓展与提升。
From the image of the brand to the corporate image and even to the national image, CI strategy is the strategy of the image and it is the expansion and promotion of the integral image.
第三部分注重分析我国企业树立企业形象过程中所存在的问题，提出了切实可行的解决方案，从而来说明企业应用ci战略的必要性。
The third part is to explain the problem during the companies in China set up their images, furthermore to explain the importance of CI.
机构涉足：企业形象、品牌战略、品牌形象、空间导示、书籍画册、活动公关、网站多媒、设计教学等多个领域！
Institutions involved: corporate image and brand strategy, brand image, space leads shows the, books catalog, public relations, event sites pre-mordant and design teaching etc!
机构涉足：企业形象、品牌战略、品牌形象、空间导示、书籍画册、活动公关、网站多媒、设计教学等多个领域！
Institutions involved: corporate image and brand strategy, brand image, space leads shows the, books catalog, public relations, event sites pre-mordant and design teaching etc!
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