预警管理的基本出发点在于企业经常出现的内外危机状态，而本文重点关注的是外部公共关系状态。
The basic start of warning administration is the inside and outside crisis appearing in enterprises frequently, and this article is more concern of the outside crisis.
①认识到只做好外部的公关活动并非是成功的企业公共关系，公关活动只是公共关系的一部分。
The enterprise should realize that the execution of external PR activities alone does not constitute successful corporate public relations, but rather, it is just a part of the latter.
公共关系追求的是企业内部和企业外部人际关系的和谐统一。
Public relations are in pursuit of enterprise internal and external relationships in harmony.
公共关系追求的是企业内部和企业外部人际关系的和谐统一。
Public relations are in pursuit of enterprise internal and external relationships in harmony.
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