企业公共关系管理既是企业管理中的重要组成部分，又是一项实用性和可操作性极强的研究课题。
Enterprise Public Relations Management is a very important part of the constitution for enterprise administration, as well as a very practical and operative subject of research.
公共关系在企业管理中举足轻重。
Public relations are important in the enterprise management.
预警管理的基本出发点在于企业经常出现的内外危机状态，而本文重点关注的是外部公共关系状态。
The basic start of warning administration is the inside and outside crisis appearing in enterprises frequently, and this article is more concern of the outside crisis.
但现实中，公共关系在中国并未受到企业界的普遍重视，在相当的企业中也并未把公共关系纳入企业管理的内容。
But in fact, Public Relations have not been generally respected in the enterprise field in China, and it still has not been brought into the essential procedures of enterprise administration.
随着市场竞争的日益加剧，企业危机管理的重要性已经受到管理学、公共关系学、社会学、心理学等多门学科的关注。
With increasingly fierce market competition, crisis management attracts the attention of many research fields such as administration, public relation, sociology and psychology.
公共关系、资金、技术、人才，是现代企业经营管理的“四大支柱”。
Public relations, capital, technology and persons with ability are the major in modern enterprise administration.
公共关系、资金、技术、人才，是现代企业经营管理的“四大支柱”。
Public relations, capital, technology and persons with ability are the four major factors in modern enterprise administration.
公共关系、资金、技术、人才，是现代企业经营管理的“四大支柱”。
Public relations, capital, technology and persons with ability are the four major factors in modern enterprise administration.
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