第二部分，论述了企业公共关系与新经济的联系。
In part two, it mainly deals with the relationships between new economy and corporate Public relations.
①认识到只做好外部的公关活动并非是成功的企业公共关系，公关活动只是公共关系的一部分。
The enterprise should realize that the execution of external PR activities alone does not constitute successful corporate public relations, but rather, it is just a part of the latter.
企业公共关系管理既是企业管理中的重要组成部分，又是一项实用性和可操作性极强的研究课题。
Enterprise Public Relations Management is a very important part of the constitution for enterprise administration, as well as a very practical and operative subject of research.
行动主义是现代公共关系理论中的一个重要概念，如何有效地应对消费者行动主义者，现已成为企业公共关系面临的一大挑战。
Activism is an important concept in modern public relations theory. Currently public relations for enterprises face a serious challenge that how to deal with consumer activists.
在人们普遍认为商业应该为经济低迷负责的时候，这些措施还帮助企业改善了公共关系。
They also help the companies to improve their public reputations at a time when business is widely held to be responsible for the downturn.
例如，如果你从事财务方面的工作，或者是市场，公共关系方面的工作，你可能会在一些有意收购美国公司的企业里寻找机会。
For example: If you work in finance, or marketing, or public relations, you might seek opportunities that involve helping firms looking to acquire U.S. companies.
大型烟草企业能够付钱雇佣最好的律师和公共关系公司。
Big Tobacco can afford to hire the best lawyers and PR firms that money can buy.
所以他们表现出色的公共关系企业、有力美国政客(他们为所采取行动提供大量资金支持)和其他相关组织组成的强大机器现在又开始运作了。
And so their remarkably well-oiled machine of pr firms, powerful American politicians (all handsomely paid for services rendered) and other pressure groups is now at it again.
在公共关系及市场销售中，企业将捕捉到比以往更有价值的信息。
Businesses will see more value than ever from PR and marketing.
公共关系是企业与社会公众之间的一种信息交流活动。
Public relations between the enterprise and society is a kind of public information exchange activities.
任何一个汽车企业都面临着极其复杂的环境，汽车企业出现公共关系危机的可能也在不断增大。
Any automobile enterprises all face very complicated environment. The possibility that the automobile enterprise appears the public relations crisis is also enlarging continuously.
公共关系在企业管理中举足轻重。
Public relations are important in the enterprise management.
我想他们把这个当成一种公共关系策略吧，借此推销产品，提高企业知名度。
I believe most of them think of it as good public relations. They can promote their product and make their company better-known.
批评者认为企业社会责任项目只是摆设而已，是公共关系和宣传的辅助工具。
Critics see CSR programs as window dressing - a subset of public relations and advertising.
在广告中有意识地突出企业形象标识的宣传，或者采用公共关系的手段塑造和扩展企业的整体形象。
Stress the propaganda of the corporate image identification consciously in the advertisement, or the means to adopt public relations moulds and expands the overall image of enterprises.
随着我国餐饮业的迅猛发展，公共关系越来越成为餐饮企业开展市场竞争的一项重要资本。
With the rapid development of China's catering industry, public relations become an important capital market competition in catering enterprises.
但现实中，公共关系在中国并未受到企业界的普遍重视，在相当的企业中也并未把公共关系纳入企业管理的内容。
But in fact, Public Relations have not been generally respected in the enterprise field in China, and it still has not been brought into the essential procedures of enterprise administration.
企业对社会责任问题的重视，社会对责任的呼唤，不能不引起公共关系思想和策略的连锁反应。
Corporate are to the attention of the social responsibility question, the social call to responsibility, cannot but cause the chain related to public reaction thought and tactics.
随着市场竞争的日益加剧，企业危机管理的重要性已经受到管理学、公共关系学、社会学、心理学等多门学科的关注。
With increasingly fierce market competition, crisis management attracts the attention of many research fields such as administration, public relation, sociology and psychology.
真正意义上的公共关系是一项系统工程，要求企业内外兼修。
Public relations in the ultimate sense are a systematic project, demanding the coordinated internal and external efforts.
预警管理的基本出发点在于企业经常出现的内外危机状态，而本文重点关注的是外部公共关系状态。
The basic start of warning administration is the inside and outside crisis appearing in enterprises frequently, and this article is more concern of the outside crisis.
公共关系、资金、技术、人才，是现代企业经营管理的“四大支柱”。
Public relations, capital, technology and persons with ability are the major in modern enterprise administration.
公共关系、资金、技术、人才，是现代企业经营管理的“四大支柱”。
Public relations, capital, technology and persons with ability are the four major factors in modern enterprise administration.
公共关系作为企业进入市场的入场券也是资源。
The ticket that public concern an enterprise as to enter the market also is resource.
公共关系追求的是企业内部和企业外部人际关系的和谐统一。
Public relations are in pursuit of enterprise internal and external relationships in harmony.
此间不乏有一些成功地利用公共关系活动来推广企业品牌的案例，比如海尔、中远洋、联想等。
In this new era, people witnessed many a case where pr activities successfully promoted the corporate image, among which are the cases of Haier, COSCO, Legend etc.
跨国企业要立于不败之地必须要搞好公共关系。
MNCS(multinational corporations) must strive to make itself stand out in its particular field.
跨国企业要立于不败之地必须要搞好公共关系。
MNCS(multinational corporations) must strive to make itself stand out in its particular field.
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