在3G环境下，针对价值链上的数字服务商与网络服务提供商之间的整合进行研究，分别对推式供应链和拉式供应链进行了分析。
The paper studies the integration between digital service provider and network service provider on the value chain in the environment of 3G, analyzes separately the push SC and the pull SC.
同时，移动运营商介入手机终端，使得产业价值链的有效整合成为可能。
What is more, it is possible for the effective integration of the whole industrial value chain when the operators step into handset customization.
运营商只有打造差异化的价值链、更好的整合价值链、广泛的与链上其他元素开展合作关系，才能在链上占据有利地位，占领市场，获取更多的利益。
Only building diversified value chains, conforming and cooperation with other partners in chains, MNO can take good position, occupy market and gained more profits accordingly.
运营商只有打造差异化的价值链、更好的整合价值链、广泛的与链上其他元素开展合作关系，才能在链上占据有利地位，占领市场，获取更多的利益。
Only building diversified value chains, conforming and cooperation with other partners in chains, MNO can take good position, occupy market and gained more profits accordingly.
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