作者写道：“广告商必须确信他们广告中的名人确实应该得到他们的地位。”
"Advertisers should make sure that the celebrities they want to use in their ads actually deserve their status," the authors write.
制造商不遗余力的对小孩子打广告，所以孩子总是准备去寻找他们广告上看到的东西。
Manufacturers advertise to children aggressively, so kids are primed to seek out products they have been exposed too.
他们把一则秘书招聘广告登在当地报纸上。
They placed an advertisement in the local paper for a secretary.
他们不允许在体育场周围设广告牌。
前天晚上他们为“无毒美国”播出的一则广告如此令人恶心，我想爸爸都快晕过去了。
They had a commercial on the other night for Drug Free America that was so gross I thought Dad was going to faint.
为什么他们会对广告做出如此反应？
他们总是要通过广告来提醒顾客他们产品的名称和质量。
They always have to remind their customers of the name and qualities of their products by advertising.
他们通过观看广告参与进来，真正批判性地从消费者行为方面评估它，有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
交互式电视广告允许观众用他们的遥控器来点播广告，多年来一直被推广。
Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.
我们做了调查，我们认为他们会喜欢我们的广告。
We've done research and we think they'll like our advertisements.
因此，这些广告会误导孩子和他们的父母。
As a result, these advertisements could mislead children and their parents.
此外，他总是把广告放到会接受他们的电视节目中。
In addition, he always has advertisements put into television programs that will accept them.
你知道的，对他们来说，对任何打广告的产品来说，产品的成本会更高。
The cost of the product will be higher for them, for you know, for any product that uses advertising.
你真的认为父母和他们的孩子会喜欢同样的广告吗？
Do you really think that parents and their children will like the same advertisements?
确实有许多组织也使用信誉或声誉广告，旨在树立他们的声誉而不是营销特定的产品。
Indeed many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
华莱士夫妇直到1955年才接受了美国版的广告，即便如此，他们也不允许刊登任何有关香烟、酒或毒品的广告。
The Wallaces didn't accept advertising in the US edition until 1955 and even then they didn't allow any ads for cigarettes, liquor or drugs.
在他们做广告的那个世界里，它一直运转着。
他们经常为广告公司工作。
他们播放免费的公益广告。
最好的广告形式可能是口口相传的广告，当人们将所购买的产品或服务的好处告诉他们的朋友时，这种广告就出现了。
The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.
电视广告和超市对他们来说都是陌生的。
Both the TV commercials and the supermarkets are alien to them.
罗森博格由衷地认为，公共卫生倡导者应该向广告商学习，他们如此善于给同行施压。
Rosenberg argues convincingly that public-health advocates ought to take a page from advertisers, so skilled at applying peer pressure.
然而事实上，几乎没有任何商品或服务供应商仅仅依靠这一点，他们还会使用付费广告。
Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead.
这使得广告商可以在他们创建的信息类型上有更多的变化，因为他们可以更快速地改变他们的信息。
This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.
商人们花巨额资金为他们的产品做广告。
Businessmen spend enormous amounts advertising their products.
我们采取了联系各家报社的非常规做法来劝阻他们不要承接这则广告。
We took the unusual step of contacting newspapers to advise them not to accept the advertising.
他们可以明智些，停止在电视上做广告。
该国的广告商们需要检点他们的行为。
他们可以打着“我们将少赚你的钱”的广告语开展宣传攻势。
They could campaign on the slogan "We'll take less of your money."
他们在全国范围内的有线电视上做广告。
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