品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
对六神的本土品牌文化、产品策略、产品定位以及产品的延伸进行了论述。
Liushen national brand culture, strategy of the product, the place in the market as well as the extension of the product are related.
因此，银行和支付公司若要意图服务这一群体就将需要一个清晰的策略，将他们现有的移动银行业务系统延伸到可佩带式技术产品领域。
Therefore, Banks and payments companies interested in serving this segment will need a clear strategy for extending their current mobile banking experience to wearable technology.
新的策略摒弃卡夫原有的经营理念- - - - -在一家市场有效的策略同样适用于任何市场(将现有产品打入新市场，或者是最低限度地实行品牌延伸)。
The new game plan overthrew Kraft's original belief that what was good for one market would also be good for every market.
新的策略摒弃卡夫原有的经营理念- - - - -在一家市场有效的策略同样适用于任何市场(将现有产品打入新市场，或者是最低限度地实行品牌延伸)。
The new game plan overthrew Kraft's original belief that what was good for one market would also be good for every market.
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