交易营销是更大的概念即关系营销的一部分。
Transaction marketing is part of a larger idea called relationship marketing.
第三节分析了关系营销与传统的交易营销的区别。
Section three analyzes the differences between relationship marketing and the traditional transaction marketing.
金融机构正在从传统的交易营销走向关系的营销。
Financial organisations are moving away from the traditional transaction based marketing moving towards relationship marketing.
尤其是营销观念，基本上还沿用传统的交易营销理论。
Especially the marketing concepts still use the traditional transaction marketing theory.
基于交易营销注重个人的销售，现代营销的重点则是建立客户关系。
Transaction based marketing focused on making individual sales but modern marketing focuses on building profitable customer relationships.
伴随着我国电信运营市场的逐渐走向成熟，关系营销必将取代交易营销而成为电信服务业重要的市场营销策略。
Accompanying the gradual mature of our national telecom operation market, connection sales must replace trade sales to be the important marketing strategy in the telecom service industry.
关系营销试图从把市场营销当做一个长期关系而不是单个的交易这个角度来分析这个问题。
Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.
社会媒体的分销与使用与传统的网站零售和营销有很大的差别，希望进行注册，然后期待交易就会到来的方法注定不会成功。
Social media distribution and usage is vastly different to traditional web retail and marketing.
而对营销人员来说，大奖能为他们提供极具价值的第三方认可，它能有效地用于荐证广告（advertising testimonials，源自美国联邦交易委员会制定的《荐证广告行为指引》（Guides Concerning Use of Endorsements andTestimonials in Advertising——译注）。
For marketers, the award provides a high-value third-party endorsement that can be used effectively in advertising testimonials.
工业营销或者叫B2B营销必须考虑供应链交易中一般存在的长期合同问题。
Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions.
在市场营销方面，简而言之，推广就是你为了与消费者之间交易变得更加容易所做的一切事情。
In marketing terms this is simply anything and everything you do to makes the exchanges easier - in short, reach the consumer.
这主要因为人们的各种担忧：对止痛药的非法使用和非法交易，以及医药人员缺乏培训，不知如何营销管理止痛药。
This is mainly due to concerns about the drugs' illicit use and trafficking, and a lack of training among medical personnel on how to administer them.
社会营销人员必须平衡这些问题，所以经常是象征性的收取一些费用来增加消费者对产品质量的认知并在交易中赋予产品“尊贵”感。
Social marketers must balance these considerations, and often end up charging at least a nominal fee to increase perceptions of quality and to confer a sense of "dignity" to the transaction.
与客户内部化相关的理论包括：客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。
Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six-stage marketing theory, client cognition space theory and transaction cost theory.
在线市场营销研究机构Hit wise的数据显示，注重于提供免费内容的网站，其访问量比交易类网站高出73%。
Data from online marketing research group Hitwise has found that websites which focus on free content receive 73 percent more visitors than transactional sites.
最后，交易的时机对LinkShare无疑是十分有利的。自从上一个联属营销领域的收购完成之后(Performics在2004年5月被收购)，对在线广告业务的关注很明显地增加了。
Lastly, market timing was clearly in LinkShare's favor as awareness of the online advertising space has clearly grown since the last affiliate marketing acquisition (Performics in May 2004).
机会是你的交易商是不太成熟的B2B搜索营销方面比你。
Chances are your dealer is less sophisticated regarding B2B search marketing than you are.
商业客户资信风险存在于交易过程的始终，它与企业的信用管理和营销管理密切相关。
Credit standing risks of commercial clients exist all along a transaction, which have closely connections with the management of credit and marketing of the enterprises.
分销渠道管理理论是以经济学中流通理论、商品流通理论、交易成本经济学和营销理论为基础和来源的。
The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source.
然而，尽管企业品牌可能最终摆动的平均交易b 2b的营销，让摆在首位，是已知的最难以克服的障碍。
However, while the corporate brand may ultimately swing the deal, for the average B2B marketer, getting known in the first place is the most formidable hurdle.
除了进行短期交易，营销者还需要与目标顾客，分销商，经销商，供应商建立良好的长期关系。
Beyond creating short_term transactions, marketers need to build long_term relationships with valued customers, a distributor, dealers, and suppliers.
当涉及到交易的营销方面，也的确有一些已为所有各方积极因素。
When it comes to the marketing aspect of the deal, there have definitely been some positives for all sides.
因此，研究中国农产品营销渠道问题，必须重点研究以农户为中心的农产品营销渠道交易关系和组织模式的整合问题。
Therefore, when studying the agricultural marketing channels in China, we must focus on the integration of trading relations and organizational model of it, and farmers is the center in the study.
因此，研究中国农产品营销渠道问题，必须重点研究以农户为中心的农产品营销渠道交易关系和组织模式的整合问题。
Therefore, when studying the agricultural marketing channels in China, we must focus on the integration of trading relations and organizational model of it, and farmers is the center in the study.
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