了解你客户的名字，并使用它。
了解你的客户。
一个行业组织，国际排放交易协会在一年前致欧盟的信中，要求遵循“了解你的客户”原则，便是朝这个方向迈出的一步。
The International Emissions Trading Association, an industry body, called for “know your customers” rules, a step in this direction, in a letter to the EU that was sent a year ago.
客户是否真的了解你的标准间和豪华间的区别所在？
Does the customer really know the difference between your standard room and your deluxe room?
看看上文中的例子，你会清晰地了解当今背景下进行客户研究中显露出来的趋势。
Looking at the examples I've provided, you can clearly see what trends are emerging in today's context for customer research.
马丁告诉这位客户：“我曾与你的三位竞争对手进行过交流，也了解了另外四家。”
"I've talked to three of your competitors," Martin told the client, "and I've read about four others."
简而言之，你还需要了解你公司所在的商业圈和公司服务的客户。
In short, differentiate yourself by understanding both the business your company is in and the customer it serves.
FAQ是那些想要了解更多关于你的商业操作而不想直接打扰你的潜在客户所喜欢阅读的。
FAQs arepopular reads for prospective clients who want to learn more about how yourbusiness operates without bothering you directly.
一些例子：Hodge目前喜欢一些物美价廉的电台点，但是她说你必须足够了解你的业务和客户以确定利润和回报措施。
Some examples: Hodge currently likes radio spots for some good bargains, but says you must understand your business and customers well enough to determine if rates and returns measure up.
市场分析：你需要去了解你的市场，客户需求，客户群是什么，怎样争取客户。
Market Analysis: you need to know your market, customer needs, where they are, how to reach them, etc.
通过学习营销和沟通，你可以了解如何去设计、销售、打包和传播产品或信息给你的潜在客户，如果是在本地还是在全球范围内。
By studying marketing and communications, you could learn how to design, sell, package, and spread products and messages to your intended audience, whether it's locally or globally.
了解你的客户的行为并作出相应调整。
Understand how your customers behave and adjust accordingly.
想要学习了解客户统计数据，市场机遇以及关于你生意的其他方面，肯定没有其他方法比在充分调查后花时间制作一份商业计划更好。
There is absolutely no better way to learn about your customer demographics, marketing opportunities and other aspect of your business than to spend time creating a well-researched business plan.
首先，你需要了解客户的需求，明白哪些修改是必须的。
First, you need to come to an understanding with the client about what rescuing will entail.
当你在等待公司审批你的正式图片时，将潜在客户引导到这些照片网站上来，让他们可以开始对成品的形象有所了解。
While you wait for corporate to approve your official images, direct potential clients to these shots so they can start to visualize the finished product with you.
但你若想要在现有客户基础上提高销量，或者想要深入了解每一个顾客，那你就应该使用一个真正的客户关系管理产品或同类服务。
But if you want to increase sales to your current customers and know everything you can about each customer, you should use a true CRM product or service.
当消费者从你那里购买产品，与你的销售代表交谈，或者退换产品的时候，一个真正的客户关系管理产品或服务能帮助你记录这些数据，然后通过这些数据来增加对客户的了解。
When a customer buys from you, chats with your sales rep and maybe returns a product, a true CRM product or service can help you mine this data and use it to know more about your customers.
当你了解了你优秀的客户的(合作伙伴的)个性时，也只有在这时，你才能真正与他们相处得轻松愉悦。
When your understand your perfect client's (co-worker's) personality then and only then can you truly connect with people that make work feel easy and fun.
你需要了解客户的思维，明白他们会怎样找到你。
You need to climb into the brain of your customer and understand how he or she might try to find you.
你足够了解你的客户吗？
在这个部分中可以放心大胆的对客户们重申你公司所从事的业务；只要记住重点要放在你处理业务的方式上，让客户们了解你所用的方式有什么独到之处，又是多么有效。
In this section, don't worry about telling your prospects what your firm does; focus on how you do it in a valuable or unique way.
因此你需要精心设计你的市场推广材料，最后要能达到一种引导效果，首先要能够帮助你的潜在客户群了解你，然后让他们产生信任感，最后自然就想要同你建立合作关系了。
Your marketing materials should be designed in a way that guides your prospects logically along a path from education to trust to wanting to build a relationship.
你对六位潜在客户的了解比他们的自我了解深两倍吗？
Do you know your 6 best potential customers twice as well as they know themselves?
这看起来是再简单不过的了，但是你甚至可以利用LinkedIn去了解竞争对手以及客户和合作伙伴的团队。
Scope out the competition, customers, partners, etc. This seems like it’s a no-brainer, but you can use LinkedIn to scope out the competition’s team as well as the team of customers and partners.
引领下一代的服务：你可以在KnowledgeStorm——一个网络目录匹配服务，能帮助你查找新的、了解网络的客户——上列出你的应用程序。
Lead generation services: you can list your applications on KnowledgeStorm, a Web directory matching service that helps you reach new, Web-savvy customers.
引领下一代的服务：你可以在KnowledgeStorm——一个网络目录匹配服务，能帮助你查找新的、了解网络的客户——上列出你的应用程序。
Lead generation services: you can list your applications on KnowledgeStorm, a Web directory matching service that helps you reach new, Web-savvy customers.
应用推荐