尚品网2010年7月面世，主要面向中国消费者进行欧洲顶级奢侈品品牌(如Gucci等)的限时在线销售。
Shangpin launched in July 2010, and offers top European labels, such as Gucci, to Chinese consumers during limited-time online sales.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点，从高端理解品牌，从文化的宏观视角塑造品牌，以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点，从高端理解品牌，从文化的宏观视角塑造品牌，以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
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