海尔引领中国家电行业走向国际市场，为中国和世界之间搭起友谊的桥梁。
Haier has led China's home appliance industry into the world market while serving as a bridge of friendship between China and the rest of the world.
随着我国加入WTO，中国家电行业面临着国际化的挑战，家电行业正在经历前所未有的变革。
With Chinas accession to WTO, the Chinese household appliance industry faces the challenge of internationalization and is experiencing unprecedented transformation.
但中国家电行业近几年在国内市场出现了疲软，在国际市场上屡屡受挫，也暴露了整个行业的一些缺陷。
But the Chinese appliance industry appeared in the local market in the last few years weak, at international suffer a defeat repeatedly on the market, also exposed the whole some weakness of industry.
第二部份主要藉由分析中国家电制造行业的现实情况以及消费趋势的一些变化带出家电行业实施品牌运营的重要性及必要性。
Section 2 introduces the importance & necessity of the brand strategy execution with analysis of realistic circumstance of Chinese electric appliance and variety ofconsuming trend.
第二部份主要藉由分析中国家电制造行业的现实情况以及消费趋势的一些变化带出家电行业实施品牌运营的重要性及必要性。
Section 2 introduces the importance & necessity of the brand strategy execution with analysis of realistic circumstance of Chinese electric appliance and variety ofconsuming trend.
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