万宝路广告是霸权文化的代言人，麦当劳广告亦然。
Marlboro advertisement is the spokesman for cultural hegemony, but also McDonald's advertising.
万宝路广告在美国1868年被允许在电视上播出。
Marlboro commercials were allowed on television in America before 1868.
同时，万宝路男人，野兽征服者和野蛮的荒野，看似太牵强荒谬，甚至有点做广告的意味。
The Marlboro Man, meanwhile, master of wild beast and wild country, seems too far-fetched and preposterous even for advertising.
这款新香烟在过去两个月只在试点城市销售，但不久就将在全国范围内推广。一个宣传语为“‘万宝路’地球：一个顾客，救一分地球”的广告已经发布。
The new cigarettes, released in limited test-market cities over the past two months, will be ready for a national rollout in mid-June.
万宝路的广告十分切合中国人对美国西部的固有印象，进而强化了这一理想化的价值。
Marlboro advertising fits well with the Chinese people of the United States west of the inherent impression that reinforced the value of this idealistic.
最后一部分得出结论：通过对各种符号的巧妙应用，广告为万宝路香烟蒙上了意义的面纱，使消费者心甘情愿地接受其操控。
The last part is conclusion: through the clever application of the various signs, advertising casts a veil of sense to Marlboro cigarette, so that consumers are willing to accept its manipulation.
本文就试图从符号学的角度揭示万宝路香烟广告通过对各种符号中能指、所指的编码，达到操控消费者的目的。
This article attempts to unmask the Marlboro cigarette advertising from the perspective of semiotics to argue its manipulation of consumers by encoding the signifiers and signified.
另一个牛仔赫夫·英格·索尔也在70年代一直出现在万宝路的平面广告中。
Another rancher herf Ingersoll appeared in Marlborough print ads throughout the1970's.
于是公司利用万宝路的名字和全新形象把一种过滤嘴香烟投放市场，并且雇用了广告界的传奇人物李奥贝纳。
So it used the name Marlborough to launch a filtered cigarette with a whole new image and hired legendary adman Leo Burnett.
尽管1998年香烟市场接收了苛刻的广告限制，2002年国内消费税出现了戏剧性的飙升，万宝路却还是在竞争中飞速领先。
Despite the sharp advertising restrictions agreed to by cigarette marketers in 1998 and a dramatic rise in state excise taxes since 2002, Marlboro is galloping ahead of the competition.
随着越来越多被建构出来的精神需求进入符号消费领域，万宝路香烟消费者逐渐失去了自我控制能力而屈服于广告的编码。
As more and more constructed needs are brought into the realm of sign consumption, Marlboro cigarette consumers lose autonomous control and surrender to the codes.
随着越来越多被建构出来的精神需求进入符号消费领域，万宝路香烟消费者逐渐失去了自我控制能力而屈服于广告的编码。
As more and more constructed needs are brought into the realm of sign consumption, Marlboro cigarette consumers lose autonomous control and surrender to the codes.
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