本文接下来运用语用学的相关理论，主要是礼貌原则和权势与一致性理论，对英汉称呼语的差异进行解释分析。

Then the thesis gives an explanation to the differences with pragmatics theories, i. e. politeness principles, power and solidarity theory.

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通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；

This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.

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对这一试验结果，采用梯度塑性理论进行分析，理论解和试验值取得了较好的一致性。

To this result, the theoretical analysis and experimental result reach a good agreement by using the gradient plastic theory.

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对这一试验结果，采用梯度塑性理论进行分析，理论解和试验值取得了较好的一致性。

To this result, the theoretical analysis and experimental result reach a good agreement by using the gradient plastic theory.

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