Zyman clearly is in touch with what's happening in the marketplace and he cites a long series of good examples to support his thesis.

FORBES: Renovate Before You Publish

Zyman's message is made clear by his title--companies that try to innovate their way to greater sales and profits will fail more often than those that renovate their way to growth.

FORBES: Renovate Before You Publish

Zyman, leveraging his own successful thirty-year marketing career at such big-name firms as Coca-Cola (nyse: KO - news - people ), has focused here on the marketing part of business management and growth.

FORBES: Renovate Before You Publish