These include Panasonic's new LUMIX G X VARIO 12-35mm lens, offering F2.8 brightness throughout its entire zoom range.
The slim, super-stylish Cyber-shot WX300 camera is the world's smallest and lightest digital still camera that packs a powerful 20x optical zoom range.
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In addition to the camera, the 11- 27.5mm lens is a super-compact zoom lens that offers a helpful 2.5x zoom range in an easily pocketable size.
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Exclusive to Sony, 'By Pixel Super Resolution' processing further extends the camera's 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.
This high performance, interchangeable zoom lens features an F2.8 maximum aperture throughout its entire 15-45mm zoom range and is designed for exclusive use with the PENTAX Q-Mount line of digital cameras.
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With its compact design and powerful 16x optical zoom, the PowerShot SX160 IS is a versatile camera with a dynamic optical zoom range from 28mm wide up to 448mm, perfect for everyday use.
ENGADGET: Canon announces PowerShot SX500 IS, SX160 IS superzoom cameras ahead of Photokina
The DSC-TX55 camera features a range of innovative new technologies, including "By Pixel Super Resolution" technology, which boosts the cameras' zoom range to a virtual 10x without losing quality at the image sensor's maximum resolution (16.2 million pixels).
For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent), for users that require the very best in performance and versatility.
ENGADGET: Nikon updates Coolpix compact lineup with S9500, sub-$200 S5200 and L28
Installing the PT-AE8000U is made easy with a 2x zoom lens and wide range of lens shift.
The lens on the STYLUS XZ-10 is a 5x optical zoom that covers a focal range from 26-130mm (35mm film camera equivalent).
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This zoom lens covers a broad range of frequently-used focal lengths from 18mm in wide angle to 55mm mid telephoto(3) to capture everything from landscapes to street photography.
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The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package.
ENGADGET: Nikon updates Coolpix compact lineup with S9500, sub-$200 S5200 and L28
The camera is always ready to shoot video with its dedicated movie button to start and stop recording HD video instantly and uses the full range of optical zoom when recording, without sacrificing HD resolution.
ENGADGET: Canon announces PowerShot SX500 IS, SX160 IS superzoom cameras ahead of Photokina
The SP-720UZ is equipped with a 26mm wide-angle to 676mm super-telephoto, high-magnification zoom lens, enabling an extremely wide range of shooting possibilities.
ENGADGET: Olympus introduces Stylus SP-820UZ, SP-720UZ cameras and SZ-14 binocular bundle
The light, compact 3x zoom lens covers a frequently-used range of focal lengths from wide-angle 18mm to standard 55mm (35mm camera equivalent range: 27-82.5mm).
ENGADGET: Sony NEX-3N and Alpha A58 unveiled, heading to Europe this spring
The MX-1's 4X zoom offers a versatile and highly-useable range, from a wide 28mm to telephoto 112mm (in 35mm format), its dual shake-reduction system enables sharp, blur-free images in even the most demanding circumstances.
Doctors can see which indicators are out of normal range (in red), and zoom in and out of the data.
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Digital zoom on the DEV-50V model allows a total magnification range from 0.8x up to 25x, rivalling traditional high-powered binoculars.
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Sharp, Clear 20x Lens: The FinePix F800EXR camera uses the FUJINON 20x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Super Macro Mode that allow sharp focusing down to 5cm delivering the most brilliant detail possible.
ENGADGET: Fujifilm unwraps FinePix F800EXR camera with wireless sharing to Android, iOS
The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation.
ENGADGET: Canon PowerShot A2500, ELPH 330 HS, 115 IS point-and-shoots debut ahead of CP+
"Nikon's new long zoom COOLPIX cameras provide consumers with the chance to capture a diverse range of subjects and scenes, whether near the subject or at a distance, " said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc.
ENGADGET: Nikon updates Coolpix compact lineup with S9500, sub-$200 S5200 and L28
Among new additions to the FE range you can count the FE-5020 (5x super wide optical zoom), FE-4000 (4x wide optical zoom), and FE-26 (3x optical zoom).
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The HD lens has a focal range of 29mm-667mm (35mm equivalent) and includes manual focus, servo zoom, and iris rings, along with three ND filters and a removable hood.
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There's a 0.8-25x zoom ratio (36.3-2, 007mm 35mm equivalent), giving you quite a bit of range for viewing and recording just about any scene.
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