The chic, stylish camera features 5x optical zoom and is waterproof to a depth of 10m (33 ft), dustproof, shockproof and freezeproof.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus

Exclusive to Sony, 'By Pixel Super Resolution' processing further extends the camera's 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

ENGADGET: Sony Cyber-shot TX55 packs 16.2-megapixel sensor, promises 'extremely low' noise in dim light

The lens on the STYLUS XZ-10 is a 5x optical zoom that covers a focal range from 26-130mm (35mm film camera equivalent).

ENGADGET: Olympus unveils Stylus XZ-10 with f/1.8-2.7 zoom, smartphone sharing app

S1420 is the ideal camera companion with the flawless combination of the 26mm wide-angle lens with 5x optical zoom.

ENGADGET: BenQ's 14 megapixel S1420 camera touts mega O.I.S., 720p movie mode

The new W710 camera features a 16.1 MP Super HAD CCD sensor with a 5x optical Sony zoom lens and large physical controls for straightforward, hassle-free shooting.

ENGADGET: Sony Cyber-shot H200 features 26x OIS lens, 20.1MP stills for $249 (hands-on)

Equipped with a 24mm ultra-wide angle LEICA DC VARIO-SUMMARIT lens, the LUMIX FH8 and LUMIX FH6 offer an incredible 5x optical zoom with f2.5 brightness, all while maintaining a stylish, and slim camera body.

ENGADGET: Panasonic's Lumix line gets a lot more crowded