But now, Levinson and Desmond-Hellmann are heading out of their comfort zone into a new field: immunology, which focuses on how the body's own defense systems go awry to cause disorders like rheumatoid arthritis, asthma and multiple sclerosis.
Previously, a high school could sell space in the end zone, or signage around the field, or even sell naming rights to the stadium itself.
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In this scheme, the Patriots' safeties divided the field in half and played zone defense.
To use an apt football analogy, just a month ago George Allen was in the open field gliding towards the end zone with the ball under his arm and a smile on his face.
Meanwhile, columns of Pakistani troops in military trucks head in the opposite direction, hauling field guns north toward the conflict zone.
He was in a field 1km away from the action zone in an area where soldiers eat their lunch when he was shot and killed in May 2012.
Southend are five points adrift of safety in the League One relegation zone, and manager Steve Tilson believes off-field problems are not helping their form.
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The soldier, a member of the 1st Battalion, The Royal Irish Regiment, who was 6ft 7in (2m) tall, was standing in a "safe" area where soldiers eat their lunch in a field a kilometre away from the action zone.
All because it couldn't find a seam in a Syracuse zone that is allowing teams to shoot 29 percent from the field, including 15 percent from 3-point range, through four NCAA tournament games.
They excel within their field and many times within fields outside of their comfort zone.
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Some of the new elements include the addition of neutral zone sites like Cowboys Stadium for big games and introducing more on-field vignettes that capture player chatter and more of the atmosphere that separates the college game from the pro product.
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The tradition has always been that sports is different, a kind of protected zone where athletes compete and no amount of spin can alter their performance on the field.
Still, Atlanta maintained its slim advantage -- in part thanks to a missed field goal and a fumble by the 49ers Michael Crabtree just inches from the end zone -- into the fourth quarter.
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