Already, Pfizer's sales are flat because of generic competition for products like antibiotic Zithromax and nerve-pain drug Neurontin.
The drug, azithromycin, sells under the name Zithromax or Zmax and is commonly sold in what's called a Z-Pak.
Although the blockbuster antibiotic Zithromax is losing patent protection, Pfizer plans to launch a single-dose version of the drug.
Patients who are currently prescribed Zithromax should talk to their doctors or healthcare providers if they have questions regarding their treatment.
But then, he says, sales reps from Pfizer descended on his office to pitch him on the virtues of the higher-priced Zithromax.
Neurontin, for epilepsy and neuropathic pain, Zithromax, for bacterial infections, Zyrtec, for allergies, and Viagra, for sexual dysfunction, all grew at double-digit rates.
Pfizer's antibiotic, Zithromax, may finally have an edge on GlaxoSmithKline's Augmentin.
Bundling products is also common, with, say, Pfizer giving an insurer or a hospital chain a better price on Lipitor if it also buys the antibiotic Zithromax.
But then, he says, sales reps from Pfizer (nyse: PFE - news - people ) descended on his office to pitch him on the virtues of the higher-priced Zithromax.
Bundling products is also common, with, say, Pfizer (nyse: PFE - news - people ) giving an insurer or a hospital chain a better price on Lipitor if it also buys the antibiotic Zithromax.
This is big news because azithromycin, sold by Pfizer as Zithromax and also available as a generic, is one of the most-used antibiotics because of its ease of use and effectiveness against a wide range of bacteria.
Ketek is a modified version of a commonly used class of antibiotics, called macrolides, which includes Pfizer 's (nyse: PFE - news - people ) Zithromax and Abbott Laboratories ' (nyse: ABT - news - people ) Biaxin.
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