This counterproductive approach will result in your getting zero quotes, or sound bites, in a story.

FORBES: The Quotable Example -Media Training

Because capital is usually, and legitimately, a small percentage of assets, capital can easily go to zero and a perfectly sound institution can be declared insolvent and taken over by its insurer or some other government agencies.

FORBES: Magazine Article

Unusually, there was a tie in the sound editing category - the Oscar was shared by Zero Dark Thirty and Skyfall.

BBC: Oscars 2013: Daniel Day-Lewis makes Hollywood history

"There is zero evidence for television or the other popular media disseminating or influencing sound changes or grammatical innovations, " wrote linguist J.

CNN: Regional accents thrive in U.S. -- but is that a good thing?