Both groups share a zero-sum view of the world.

FORBES: World's Worst Disease

Academic analyses that zero in on the growing share of income going to the top 0.1% reinforce that.

WSJ: The Numbers Behind the Tax Debate

We may not return specifically to mercantilist models, but whatever comes next will share the essential zero-sum feature.

FORBES: Warren Buffett, Peter Thiel and the Return to Zero-Sum Economics

Homo economicus would accept any division in which his share was not zero.

ECONOMIST: Evolution

Its market share had fallen to zero.

FORBES: The beer baron

No responsible board could accept a sweetened offer for some of the share when all the rest would head for zero.

FORBES: Only One Good Outcome for Dell

He has told Wall Street that, if all goes as planned, operating margins will go from 11% to 15% in five years, internal sales growth will go from zero to as much as 10% and earnings per share will grow 15% a year.

FORBES: Rebirth of a Sales Man

The initiative will also allow an increase of foreign participation share in television from 49 to 100% and from zero to 49% in radio.

FORBES: Will Mexico's Proposed New Telecom Law Affect Slim's 'World's Richest Man' Status?

However, that would mean a return to ground zero for Samsung considering that Windows Phones currently command only about 3% market share.

FORBES: Samsung's Market-Flooding Strategy May Not Work Much Longer

Pepsi Next and Dr Pepper 10 each have less than a 1% market share and Coke's last big diet cola launch, Coke Zero, was in 2005.

WSJ: Fizzy Drinks Revenue Goes From Flat to Sour

Under a performance-share plan launched in 2007, executive officers get no shares if Lilly investors see zero or negative returns over a three-year period.

WSJ: A Tougher Stand on CEOs With Bad Returns