The economics of offering TV channels are not the same as long distance (which has a marginalcost of zero more or less) and so there are clouds on the horizon.
When in three years time, 50 million American cars have this feature (and another 50-100 million overseas), the marginal additional cost will probably be zero.
In formal terms, the consumer has an incentive to spend until the marginal benefit of additional spending, or additional health care is zero, so different from an efficient market, where consumers spend until the marginal benefit is equal to the marginalcost.