These remarkable fellows persuaded otherwise sensible citizens to suspend disbelief long enough to sell a product of zero value that claimed an exhausting list of miraculous cures and benefits without any evidence whatsoever that the product was either safe or effective.

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What it does offer is an arm-length list of firsts for Sub-Zero.

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Their sales force have zero experience in that kind of service and the competitors list is much longer than in the article.

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Of the 20 prime ministers in the list, Neville Chamberlain and Sir Anthony Eden both scored zero - in Chamberlain's case because he "utterly failed in his principal objective of averting war".

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And the dark side of zero tolerance for schools is growing darker, as zealots add more and more minor misdemeanours to their list and as school boards, terrified of being sued, increasingly resort to inflexible rules.

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If the purpose of Spectator is to guide consumers to better wine choices, a best-of list topped by overpriced, unavailable selections is the rough equivalent of Entertainment Weekly covering movies showing on zero screens near you.

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