It's an Amazon-like office supplier with no shop front, near zero inventory and a few staff.

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We will, however, see a lessening of the rigidity of the rule of thumb that zero inventory makes the best business sense.

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Eventually, it has to change because inventory is a countable quantity and hence bound above zero.

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Put that decline together with volatile financial markets, inventory cutbacks and our spiraling trade deficit and it was easy to project zero growth.

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