"A national strategy to support local authorities on housing strategies for Gypsy-Travellers and a national awareness campaign to ensure there is a zero-tolerance on discrimination against Gypsy-Travellers must be initiated and led by the Scottish government, " she said.

BBC: Caravan site

To be successful, you need to move beyond awareness and be ready to market in this zero-moment world.

FORBES: Why Awareness Doesn't Matter Much Anymore