"The country is well aware of his courageous service in responding to the World Trade Center attack, his efforts to coordinate rescue and recovery work at Ground Zero, " the senior administration official said.

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Even today, the Obama administration comes up a fat zero in idle talking points.

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But be under no illusion: it's the policy the previous administration tried too, with zero results.

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"We're pleased the label clearly demonstrates the Nissan LEAF to be a best-in-class option, reflecting that it's a pure electric vehicle, uses no gas, has no tailpipe and has zero emissions, " said Scott Becker, senior vice president, Finance and Administration, Nissan Americas.

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