To be successful, you need to move beyond awareness and be ready to market in this zero-moment world.

FORBES: Why Awareness Doesn't Matter Much Anymore

"Les Miserables, " "Lincoln, " "Life of Pi, " "Zero Dark Thirty, " and "Silver Linings Playbook" all had their moment as "front-runner" with voters, but the inexplicable Affleck dismissal by the Academy's directing branch simply galvanized goodwill that was lying dormant.

CNN: Oscar winners: Analysis of who won