Media spending in the U.S. declined by 12.9% in 2009 as reported by Zenith media.

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Without censorship, advertising spending in South Africa has grown by 15.4% a year since 1996, making it the world's fifth-fastest-growing market, according to Zenith Media Worldwide.

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It said it remained interested in its options regarding Cordiant's media buying arm Zenith Optimedia in which it has a 75% stake.

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