Disguising a come-on as a videogame lets sponsors interact with a target audience and reach clutter cutters--consumers who zap pop-up ads on the Internet and use TiVo to skip TV spots.
They enter the data on handheld electronic devices that zap the info--over Salinas' Iusacell network--back to their bosses.
Instead of trying to maintain a constant stream of communications with a subscriber, the satellites simply receive short messages and zap them down to one of their ground stations on earth.
This season, the network will experiment with a few new ad formats, including a collection of five second-long commercial spots, or "cwickies" (the net is betting on five seconds being too quick to zap), and an entertainment news show that incorporates ads into the program rather than during its breaks.
Instead of bills and coins, we will spend electronic currency -- call it e-money -- that we zap to merchants from our PCs or carry with us on smart cards.
Once Scob's writers--most likely an organized band of code-crunchers in Russia--spotted that retail server, they were able to then implant a "Trojan horse" on it to collect credit card data and zap the info over the Internet to 16 separate computers in Russia.
General Motors has worked with U.S. Customs on a pilot project that puts transponders in trucks to zap data about the shipment and driver to agents before the truck crosses the border.
Safeway is testing a system that allows customers to select groceries on a Palm Pilot that's customized for their preferences, zap the order to the store and swing by to collect the goods.
Two huge hydro-electric power schemes, on Lake Cahora Bassa in Mozambique and in the Lesotho mountains, which will zap electricity across the region, are also being built.
Zap said in 2005 it had ordered 50, 000 Brazilian-made vehicles that can run on 100% ethanol or gasoline.
If outpatient clinics aren't on the hospital system, doctors won't realize benefits like being able to instantly zap medical histories to a hospital every time one of their patients is admitted.
应用推荐