The cement industry is largely controlled by one player--Cemex--and its billionaire chief, Lorenzo Zambrano.
Lorenzo Zambrano is still very much an energetic entrepreneur who's building up his company.
Within twelve months Zambrano was able to reduce the Spanish plants' work force by 25%.
Returning to Cemex full of new ideas, Zambrano quickly hit the wall of tradition.
"For 18 years, my boss wanted his son to be the CEO, " Zambrano explains.
Once again Zambrano demonstrated that he wanted to run Cemex as a world-class business.
Zambrano does not underestimate Asia's problems nor the time it will take to resolve them.
The Cemex commandos scored a big victory after Zambrano bought Vencemos, Venezuela's largest cement company, in 1994.
With CemexNet in place, Zambrano was perfectly positioned to introduce GPS navigational systems in his delivery trucks.
Zambrano's goal is to boost revenues from the region to 20% of total sales, from 4% today.
When Zambrano acquired Valenciana and Sanson, Spain's two largest cement companies, he reorganized them from top to bottom.
Zambrano says Cemex plans to extend the GPS system to its ready-mix operations in large cities around the world.
One of Mexico's few truly multinational companies, Cemex was founded in 1906 by Lorenzo Zambrano's grandfather, also named Lorenzo.
Lorenzo Zambrano began working summers at Cemex in the early 1960s when he was a teenager attending nearby Monterrey Tech.
Billionaire attendees back then included: Joseph Safra of Brazil, Gustavo Cisneros of Venezuela, Lorenzo Zambrano of Mexico, Alberto Bailleres of Mexico.
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Billionaire attendees: Joseph Safra of Brazil, Gustavo Cisneros of Venezuela, Lorenzo Zambrano of Mexico, Alberto Bailleres of Mexico.
Cemex was not marked for success: Lorenzo Zambrano had to create it.
Over the years the Zambrano clan slowly increased the size of the business, but it remained in effect a sleepy regional cement company.
It is doubtful that Zambrano could have accomplished all this had he not embraced a third key: the revolution in computers and communications.
When, that same month, Judge Zambrano issued his eighteen-billion-dollar decision against Chevron, it was unclear if the plaintiffs would ever receive a penny.
The Marlins are the only other 2012 team to field just five starters: Anibal Sanchez, Carlos Zambrano, Josh Johnson, Ricky Nolasco and Mark Buehrle.
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The cement industry is largely controlled by one player-- Cemex (nyse: CX - news - people )--and its billionaire chief, Lorenzo Zambrano.
After turning around the Torren plant and another in Monterrey, by the early 1980s Zambrano was battling his boss over who would run the company.
There Zambrano came up with a new production technique that cut three hours off the time required to make an important intermediate cement product called clinker.
"It's not unlikely that given her plans...the government decided to move to save the educational reform, " said Mr. Zambrano, who praised the arrest in an interview.
Judge Zambrano ruled that Chevron was responsible for vast contamination, and ordered it to pay eighteen billion dollars in damages the largest judgment ever awarded in an environmental lawsuit.
Zambrano responded with an eight-strikeout gem his last time out.
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"In the early 1980s, I learned a big lesson when I saw some companies here in Mexico failing and some high-profile companies in the U.S. also declining, " Zambrano recalls.
One of the victims, newspaper columnist Orel Zambrano, was killed by two gunmen on a motorcycle in January 2009 after writing about drugs cases where the Makled family had been implicated.
In August Lorenzo Zambrano, the chairman and CEO of Cemex, the world's biggest building-materials supplier, which built its empire out of the limestone cliffs of Monterrey, vented his anger on Twitter.
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