Zale also operates online at www.zales.com, www.zalesoutlet.com, www.gordonsjewelers.com, www.peoplesjewellers.com and www.pagoda.com.

FORBES: Zale Corp. Appoints Former Competitor Terry Burman As Chairman

J. and Twin Falls, Idaho. (Though large chains like Zales have approached him, Rothman says they tend to want more business than he's willing to give--no more than 5% of total sales.) He often makes his salesclerks practice in front of a videocamera so they can analyze their performance later.

FORBES: Stones on fire