If we tack on Y, Z, D, E, and a little F, then our potential customer pool just exploded.

FORBES: Why Customers Choose To Work With You -- Or Not

Thousands of finance professionals are being involuntarily s-q-u-e-e-z-e-d out of work.

FORBES: Fast Contributors Make More Money than Fast Learners -- Which One Are You?

And Heller has brought his do-it-yourself spirit to the new enterprise: Instead of paying a lawyer to set up the S corporation, as he'd done when he started Z-Code, Heller did it himself on the Internet, using one of the commercial incorporation sites, like Incorporate.com.

FORBES: Who can manage your wealth for you? Look in the mirror.

Clients can go to WPP and pick services from A, D, E, J and Z.

FORBES: Magazine Article

Jay-Z may not recruit any of their players to be his client (Lord knows he could make a D-Backs hat more famous than Paul Goldschmidt can), but the depth, balance and versatility of their roster has helped them overcome a slew of early injuries.

WSJ: D-Backs Get Down and Dirty