According to Mr Gastler, the girls take the initiative to make the Yuwa programme work for them.

BBC: How football is changing lives of Indian slum girls

Young Asians, in particular, appear to have an open mind and they, not the older generation, are the target market, says Yuwa Hedrick-Wong, Asian economist at MasterCard.

ECONOMIST: Consumer finance in Asia

Estimates by Yuwa Hedrick-Wong, an economic adviser at MasterCard, suggest that in China, India, Indonesia and Thailand capital per person is only 2-6% of that in America.

ECONOMIST: Economics focus

Yuwa also supports the girls emotionally and off the field.

BBC: How football is changing lives of Indian slum girls

SI's head of research, for example, is Yuwa Hedrick-Wong.

FORBES: New Insight In Asia