"The users are paying us, which means they're less likely to pay AOL for something, " says Yusuf Mehdi, 35, the eight-year Microsoftie who heads MSN.

FORBES: Magazine Article

Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business.

ENGADGET: Microsoft talks plans for premium content production, details Xbox 360's transition to an 'entertainment console'

"Yes, we started with video games, but we have been on a journey to make Xbox the center of every household's entertainment, " says Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business.

ENGADGET: Microsoft talks plans for premium content production, details Xbox 360's transition to an 'entertainment console'

Yusuf Mehdi, senior vice president of Microsoft's Interactive Entertainment Business, just sat down alongside Nancy Tellem, Corporate Vice President at Microsoft LA Studios, to kick off this year's rendition of D:Dive Into Media here in Dana Point, California.

ENGADGET

"By combining Nike's understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available, " said Yusuf Mehdi, corporate vice president of Marketing and Strategy of the Interactive Entertainment Business at Microsoft.

ENGADGET: Nike allies with Xbox 360 for Nike+ Kinect Training: real-time feedback, training reminders through your phone

In an official blog post about the deal, Microsoft corporate Vice President of Marketing Yusuf Mehdi said the sale of Mediaroom would allow Microsoft to dedicate more resources to making the Xbox an entertainment service, delivering content as well as games across devices.

CNN: Event for new Xbox could happen in May