When Kadambi and his co-founders started to raise money for YuMe in 2005, they had already made good contacts in the investor community because of their previous roles and successes.
The 22-year-old who would rather be identified by his pen name than his real one (Yume-Hotaru means "Dreaming Firefly" in Japanese) started composing the novel on his cell phone in 2007.
When Vinod Khosla was considering an investment in YuMe, he told Kadambi that he was less familiar with the video advertising space so he asked News Corp (NWSA) CEO, Rupert Murdoch, to talk to Kadambi.