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Back to the YP survey which in its conclusions had some very interesting summations.
FORBES: Why Big Brands Are Going Local In 2013
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The MyFit (YP-W1), which features the first wellness-promoting technology, helps users monitor stress level, fat thickness, calorie intake and burn, and exercise effectiveness.
ENGADGET: Samsung announces two PMPs, one for fitness gurus, one made of glass
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The YP-Z5 flash player is one thin stick of audio.
ENGADGET: Samsung's CES booth tour
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The YP-U2 flash player appears to descend from the YP-U1, but we're not sure exactly what the difference is (other than cosmetic), as the specs are basically the same.
ENGADGET: Samsung's CES booth tour
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Restaurants comprised 17% of mobile searches on the YPSM Local Ad Network and 10% of all searches, YP said it is the most searched, clicked and called category online, on mobile devices, and on tablets.
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The IceTouch (YP-H1), featuring the world's first 2-inch, full color, transparent Active Matrix Organic Light Emitting Diode (AMOLED) touch-screen display, functions as a DVD-quality video player, studio quality audio player, an ultra-portable photo album, an FM radio and even a portable storage device.
ENGADGET: Samsung announces two PMPs, one for fitness gurus, one made of glass
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Perhaps those surveyed by Balihoo had already heard of the YP study for it would explain the results from the recent survey Balihoo conducted which showed that nearly half of big brands plan to spend more on local marketing in 2013 than they did in 2012.
FORBES: Why Big Brands Are Going Local In 2013