Losing your spouse prematurely may be your worst nightmare.

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"Your worst nightmare is someone else gets it and you can't use your own brand name, " says the 32-year-old, who began working on his New York-based business in 2008 while still in graduate school.

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"It is a parent's worst nightmare that your child could go out for an evening's entertainment and this sort of thing could happen, " she said.

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