Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0.

WSJ: Creating a Brand for a New Business

Having a web based business, your livelihood is based upon your numbers.

FORBES: Beating Up On The Small Gal.

If you have created personal business cards, include your web address with your other contact information there as well.

FORBES: Why Every Job Seeker Should Have a Personal Website, And What It Should Include

If you market yourself or your business online, particularly on the social Web, then you need to find a way to stand out from the clutter.

FORBES: The Power of Owning a Word

It could be a new way to get customers, a new way to advertise on the web, a smart method for raising money for your business, a clever technique for buying a business on the cheap.

FORBES: The Quickest Way to Business Wealth: Learn From Experts.

And what if your business is not network equipment or auctioning off cattle feed on the Web?

FORBES: A Year for Sizzle

For more help in deciding which structure is the best fit for your business, check out a helpful resource on the SBA's Web site, the choose-a-structure feature.

WSJ: Forming an LLC