"You always want your standard equipment being used by the stars of your sport, " says Sugar.
Looked on as an idol in the wake of your excellence in your sport...
It is not necessary in order to be a top performer in your sport.
For a more downtown attitude, stay toasty in a cashmere hoodie worn under your sport coat.
Bud Selig, your sport is being dimwitted about how it utilizes instant replay.
FORBES: Baseball's Unwillingness to Expand Instant Replay is Bad Business
"I won't stop playing an aggressive game because for me, to be great at your sport, you need to be aggressive, " he said.
Unless you win in a sport like tennis, no one will know or care about you or your sport 6 months after the Olympics.
FORBES: 10 Rules for Olympic Athletes On Turning Gold Medals Into Real Gold
What is it your sport will do to enhance the Games, in a way which is also in line with the spirit and the values of the Games?
And there is no harm in emphasizing the characteristics of your sport which create greater fan appeal, especially if such messages can be conferred with class, grace, and responsibility.
FORBES: New Ad Campaign For Women's Tennis Is Strategic Blend Of Performance And Sexuality
And we hope that the horses, your sport partner, has to be "on, " and you don't really know that until probably the "friendly, " where we jump a little bit.
The only thing better than watching your own sport is being in control of your favorite stars.
You can do an end run around the USOC and donate directly to the national governing body of your chosen sport.
If you want to be seen, like Steve McQueen, you sport your car as if it were a suit, tailor made to your skills.
As always, we want your views as the action unfolds, so add your thoughts on My Sport or send us a text on 80295 and we'll include your pearls of wisdom and tactical musings.
In a throwback to swapping cards of your favourite players in the playground, BBC Sport have been collecting your pictures to complete our album.
We would like to hear your feedback on our Olympic map - you can leave your comments on BBC Sport's Olympics blog.
Knowing the types of injuries common in your child's sport(s) can help you observe the early warning signs of injury, and where to look for them.
CNN: Ways to help your children stay in the game injury-free
You can dedicate your life to the sport, but, if you are under six feet tall and weigh less than two hundred pounds, you are never going to throw the discus seventy metres.
If you enjoyed the Paralympics last summer and have been looking out for more para-sport action on your telly ever since, the wait is over.
So put the Christmas shopping off for another day, stay with us, and send in your comments via: My Sport and text on 80295.
Make yourself comfy and stay with us all the way through until around 1700 GMT, and send in your comments via: My Sport and text on 80295.
With the programme's line-up including eccentric TV racing pundit John McCririck - hero or anti-hero, depending on your point of view - the sport is agog with goings-on in the BB House.
Now add to this the challenge of driving on the left side of the road, steering wheel to the right, for the first time in your life and oenology becomes more sport than science.
Whether you want to paint, cook, pick up a sport or learn anything else, your brain will need a heavy dose of rewiring.
England may have been annihilated in the Ashes over the last 15 years, but now it's your chance to restore some pride with BBC Sport Online's exclusive cricket game - Last Man Standing.
The BBC Sport Facebook app will also be able to stream the Games, but also let you see if any of your friends are watching the same stream or what sport is the most popular.
"The objective of periodisation is to play every game with your best 11 players, " Verheijen told BBC Sport during an hour-long interview, following a presentation at the UKSEM sports medicine conference at the end of last month.
Sadly, there is still a fair bit of cable-noise while walking around, that is unless you opt for the "sport fit" by wrapping the wires behind your ears.
ENGADGET: Ears-on with Klipsch's latest intra-aural headphone lineup: Image S4 (II) series, X7i
How you make your wad is determined, in large part, by the sport you play.
"It's a really hard thing to do, to go away from your family, " the former Australia star Langer told BBC Sport.
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