So as you watch your favorite Oscar-nominated movie stars and directors strut the red carpet wearing their stylish designer digs this year, take a bow.

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Alexa is ARRI's answer to the RED ONE digital, so don't be held captive by your consumer-based experience of what a camera is or what it should look like.

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Red meat isn't the healthiest thing you can put into your body, so why not cut down?

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Rotating between landscape and portrait mode is accompanied by a red underline of some of the text so that you don't lose your place while the content reformats itself.

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