Instead of standing in line at the check-in counter, you are greeted by a bellman who hands you your room key and shows you to your room.

FORBES: Soon the Travel Industry Will Become Your Personal Concierge

When you return to your room and reinsert your key in the slot, the lights awaken.

FORBES: Apocaholics Anonymous

Would you be interested in using your phone as a hotel room key?

FORBES: Your iPhone Could Be The Key To Your Next Hotel Room

All the lights go off when you take your key card out of the slot and depart the room.

FORBES: Apocaholics Anonymous