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First, he says, it lets you build your own profile within your field by posting your publications and research.
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Maybe, if you are sitting at one of the publications where your boss is stuck in 1993, it could feel that way.
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Recommend your favorite personal finance publications or shows.
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It may mean subscribing to the publications that your target audience reads, following the influential members of that audience on twitter, attending the conferences and meetups, noting the issues that interest them and around which that community coalesces.
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Finally, it allows you to keep up with the work in your field by following current publications in a more focused way.
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The smarter, and more effective, way to get published is to offer your expertise to sites that speak directly to your audience, slowly moving from niche publications to big-time outlets.
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Ask your employer for a list of what your FSA covers and see Internal Revenue Service publications 502 and 969.
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