Once you receive your funding, it might be tempting to use that money for a host of other problems in your company, but stick to your promises.
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To win the trust and support of consumers and other stakeholder around the globe you need to consistently show that you will live up to your promises, Nielsen says.
Just like in an election campaign, if you convince the decision-makers (be they voters or hiring managers) that you can fulfill your promises, you get the job (or contract, investment, stock price, etc.).
And then make good on your promises.
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And a lot of those people have a vested interest in one of your campaign promises to end this war and get them home as soon -- within 16 months or so -- as humanly possible.
However, the only good thing that comes of being elected in the midst of economic trouble as deep as Korea's is that at such a time there is a better-than-usual chance that your campaign promises will be forgotten, or at least forgiven, amid the desperation for a solution.
This formula has worked for RightNow.com, which promises to cut your call-center costs with a Web-hosted service.
But it also promises to overturn your existing financial relationships.
It is not enough to simply make promises about what your economic policies deliver -- will deliver, and then not expect the policy specifics to be analyzed and judged for what, realistically, they can deliver.
So if he is willing to bet millions on OneID, a start-up that promises to replace your user name and password for all your accounts with a single digital identity, OneID may be on to something big.
You either trade promises for promises, or cash for delivery, or if your opponent is patsy enough to go for it, you trade promises for cash.
Unroll.me, which is currently in private beta, promises to not store your e-mail address and password.
Yet, President Obama wants to foreclose even the replacement of your obsolescing weapons with one that promises to provide a safe and reliable deterrent in the absence of nuclear testing.
CENTERFORSECURITYPOLICY: Your Deterrent: What's at stake at the Moscow summit
It's been nearly a year since DVD Jon made some noise about doubleTwist by promising to "liberate" iTunes purchases from their DRM, and while that's no longer particularly relevant in light of Apple's decision to go DRM-free, we're actually really digging this newly refocused public beta of the doubleTwist app, which promises to seamlessly manage all your devices from a single interface.
ENGADGET: DVD Jon's DoubleTwist device-management software enters public beta
It looks like those not able to get their own one-of-a-kind Ben Heck creation could soon be able to get their hands on the next best thing, as Ben (whose work on Engadget can be found here) has now lent some of his considerable talents to the forthcoming Gameport handheld, which promises to let you get your old school emulation fix with no questions asked.
ENGADGET: Ben Heck lends his hand to emulation-friendly Gameport handheld
It promises to help make sense of your Twitter account through easy-to-use features for cleaning up followers, lists and activity streams.
Perched along the Roaring Fork River, the picturesque city promises a whole lot more of your favourite things than just raindrops on roses.
It promises to create a record of your life that is more personal and has greater granularity than, say, your Facebook Timeline.
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The money that is deducted out of your check for these unfunded liabilities and future promises are going to pay the current generation of retirees.
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Then fulfill those promises to yourself as if you were your child, boss, spouse, parent, etc.
Despite big promises, few air purifiers can rid your home of irritants like pollen, dust, and smoke.
The web tool promises to download and store all of your social media content and provide meaningful analytics and discovery tools.
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The next time you sit down to write your goals, rephrase them into a series of promises you make to yourself.
The new Netatmo Urban Weather Station for the iPhone, iPad, and iPod Touch promises to help you track and monitor your hyperlocal weather.
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If you're thinking of signing up now, check the plan's balance sheet and read the fine print to see whether your legislators reserve the right to welsh on their promises.
Certainly not the the first solution for streaming HD programming around your house, a new product called the AircordAV promises to dumb down the whole process into what would appear to be a 5-minute-install, and supports that sweet 1, 080p resolution to boot.
ENGADGET: AircordAV promises wireless, lossless HD streaming HD
Thankfully, a new invention out of Japan promises to keep surgeons from taking practice swings at your noggin.
ENGADGET: Cybram 001 simulator helps doctors practice brain surgery without risking lives (video)
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