Reduce your findings to actions that help you adjust your approach for future interviews and integrate key findings into your product and story.

FORBES: Are You Making Something Usable? Part 6 -- How to do it.

We use a number of techniques (since the value proposition is also the key link to your product scenarios).

FORBES: Getting Started With Your Startup In 2013

So whether you get in with your product or your market, the key is to start talking to the customers and never stop.

FORBES: Are You Making Something Usable? Does Anyone Care?

Knowing which version will be more effective for your audience, for your particular message or product, is the key to finding fit.

FORBES: Use Motivational Fit to Market Products and Ideas

But the reality is that producing amazing customer experiences can require tradeoffs, like, say, delaying the launch of a key product (and its related revenue) or doubling your development staff (and your related budget) to meet that launch date.

FORBES: Will The Apple Maps Experience Destroy The Apple Brand?

Give them tools (viral elements are key here) that allow them to quickly and easily share your product and a consistent message about who you are and what your vision is.

FORBES: Get Early Attention For Your Startup

The key to getting everyone talking about you is to build a great product and then nurture your customer loyalty.

FORBES: An Apple a Day, Keeps a Reputation Crisis Away

For Matt Richardson, who had grown tired of hearing about overexposed celebrities, Arduino was a key component of a product called "The Enough Already, " a system that mutes your television's volume whenever the names Charlie Sheen, Donald Trump, Sarah Palin and Kim Kardashian are mentioned.

CNN: What if you could make anything you wanted?